Hi! My name is Brett Danforth and I founded Danforth Strategic Marketing (DSM) in 2025. I bridge engineering depth and marketing growth. Over two decades at Shell, ABS Group, CETCO, and Wood Mackenzie in roles across sales, commercialization, and marketing leadership taught me how to translate complex technical strengths into commercial advantage. DSM embeds with executives, BD, engineers, and product teams to align strategy with outcomes.

I operate at the junction of technical credibility and market execution—rigorous data-driven strategy development, market-led product positioning, and scalable channel structures.

About Danforth Strategic Marketing

“A rigorous, data-drive marketing process aligned with business goals drives sustainable, profitable growth. ”
— Brett Danforth

Located in the heart of the Texas Triangle, close to Houston, Dallas, and Austin.

Mission

Combine engineering depth with marketing leadership to deliver measurable growth outcomes for engineering-driven firms navigating the energy transition and advanced materials innovation.

Vision

Enable EPCs, engineering services providers, OEMs, and specialty chemical companies to thrive by translating engineering strengths into differentiated market positions, pursuit-grade narratives, and efficient go-to-market execution.

Principles

  • Engineer the plan. Clear requirements, constraints, and trade-offs.

  • Prove impact fast. Short, outcome-focused projects.

  • Activate your team. Coach, align, transfer IP.

  • Measure what matters. Pipeline, win rates, adoption metrics.

The New Landscape

A wave of investment and reinvention is transforming the energy and industrial landscape, creating outsized opportunities for companies that align strategy, technology, and go-to-market execution. Electrification, grid modernization, and sustainability mandates are converging to redefine how EPCs, manufacturers, engineering services firms, and power producers compete. Yet many technically strong organizations struggle to translate expertise into market traction. Danforth Strategic Marketing helps bridge that gap—turning engineering depth into commercial momentum through disciplined strategy, messaging, and execution built for today’s transition economy.