Marketing Plans
What It Is:
DSM develops data-driven marketing and go-to-market plans that connect technical strength with commercial outcomes. More than just campaigns, these plans function as operating models that align teams and measure results.
Why It Matters:
Many technical firms treat marketing as an afterthought—leaving sales and BD without adequatesupport, and new products without adoption strategies. DSM ensures marketing is engineered for measurable business impact.
How It Works:
Market research & competitive positioning
Segmentation & ideal customer profile (ICP) definition
Message house & differentiators
Campaign calendar with milestones
Metrics & dashboards tied to pipeline
Outcomes:
Marketing tied directly to revenue goals
Sales & BD supported with aligned campaigns
Clear priorities and execution discipline
Visibility into ROI
Plans That Drive Results
Rigorous process applied to developing marketing plans and go-to-market plans
Marketing Plans vs. Go-to-Market Plans
Marketing Plans define how your company communicates and builds visibility.
Focus on brand awareness, campaigns, and engagement
Include messaging, content, and measurement
Support the entire customer journey and strengthen reputation
Go-to-Market (GTM) Plans define how a specific product, service, or solution enters and grows in a market.
Focus on target segments, positioning, pricing, and launch sequence
Align marketing, sales, and partners around specific offerings
Drive adoption and revenue
Let’s design a plan built for measurable growth.
Explore Our Other Services
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Explore Our Other Services •
Priority Growth Diagnostic
Pinpoint your top growth levers in a focused 2-3 week sprint
Strategic Accelerator Projects
Outcome-driven 2-12 week sprints that prove impact and close execution gaps
Fractional Leadership
Ongoing senior-level guidance to sustain and scale your growth engine