Technical Depth. Marketing Leadership. Growth Delivered.

Danforth Strategic Marketing helps companies in the energy, manufacturing, and infrastructure sectors capture more opportunities and increase revenue growth in today’s shifting industrial landscape.

Turning Complexity Into Commercial Clarity.

A new era of industrial growth is here. Danforth Strategic Marketing (DSM) helps engineering-driven firms turn technical advantage into commercial momentum—built for the energy transition and beyond.

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Services

  • Priority Growth Diagnostic™

    A fixed-fee assessment that pinpoints your highest-ROI levers.

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  • Marketing Plans

    Data-driven marketing plans that connect technical strength with commercial outcomes.

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  • Strategic Accelerator Projects™

    Fast-impact projects (2–12 weeks) that solve high-value growth problems.

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  • Fractional Leadership

    Embedded C-level marketing leadership (1–3 days/week).

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Types of Clients

  • Men in work uniforms taking notes and looking at a clipboard and a tablet.

    EPC and Engineering Services

    Common Marketing Needs

    Repositioning to energy transition & modular

    Pursuit and ABM strategies to deliver proposal win-rate lift

    Aligned marketing and BD teams

  • Row of industrial electrical transformers on a rooftop with cloudy sky in the background.

    Energy Transition OEMs

    Common Marketing Needs

    EPC/power producer channel penetration

    Technical-to-commercial value translation

    Partner programs and co-selling kits

  • Industrial plant with large metal pipes and towers under a partly cloudy sky.

    Specialty Chemicals and Polymers

    Common Marketing Needs

    Market-led product development

    Application entry & value cases

    Sustainability positioning and launch plans

  • Close-up of hands typing on a laptop keyboard with a blurred cityscape and bokeh lights in the background.

    Energy Technology

    Common Marketing Needs

    Market development and GTM plan

    Ideal Client Profile and ABM strategy

    Proof and pilot pathways with EPCs/power producers

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Results

  • Profitable Growth Discipline

    Clearer qualification, improved win rates, and higher ROI on growth investments.

  • Faster Path to Market

    Accelerated adoption of new products and services by aligning technical launches with commercial demand.

  • Sales & Marketing Alignment

    Reduced friction and create common narrative between BD, sales, and marketing teams, creating a unified growth engine.

  • Sustainable Competitive Advantage

    Differentiation built on engineering credibility and market insight, not just messaging.

  • Stronger Investor & Stakeholder Confidence

    Transparent growth metrics, clear market positioning, and credible strategies that satisfy boards, investors, and partners.

  • Systematic Growth Model

    Repeatable frameworks (diagnostics, SAPs, playbooks) that remain with your team and scale.

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