Technical Depth. Marketing Leadership. Growth Delivered.

Danforth Strategic Marketing helps companies in the energy, manufacturing, and infrastructure sectors turn technical complexity into commercial advantage.

Engineered for Growth

A new era of industrial growth is here. Danforth Strategic Marketing (DSM) helps engineering-driven firms turn technical advantage into commercial momentum—built for the energy transition and beyond.

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Services

  • Priority Growth Diagnostic™

    A fixed-fee assessment that pinpoints your highest-ROI levers.

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  • Marketing Plans

    Data-driven marketing plans that connect technical strength with commercial outcomes.

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  • Strategic Accelerator Projects™

    Fast-impact projects (2–12 weeks) that solve high-value growth problems.

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  • Fractional Leadership

    Embedded C-level marketing leadership (1–3 days/week).

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Types of Clients

  • Men in work uniforms taking notes and looking at a clipboard and a tablet.

    EPC and Engineering Services

    Common Marketing Needs

    Repositioning to energy transition & modular

    Pursuit and ABM strategies to deliver proposal win-rate lift

    Aligned marketing and BD teams

  • Row of industrial electrical transformers on a rooftop with cloudy sky in the background.

    Energy Transition OEMs

    Common Marketing Needs

    EPC/power producer channel penetration

    Technical-to-commercial value translation

    Partner programs and co-selling kits

  • Industrial plant with large metal pipes and towers under a partly cloudy sky.

    Specialty Chemicals and Polymers

    Common Marketing Needs

    Market-led product development

    Application entry & value cases

    Sustainability positioning and launch plans

  • Close-up of hands typing on a laptop keyboard with a blurred cityscape and bokeh lights in the background.

    Energy Technology

    Common Marketing Needs

    Market development and GTM plan

    Ideal Client Profile and ABM strategy

    Proof and pilot pathways with EPCs/power producers

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Results

  • Profitable Growth Discipline

    Clearer qualification, improved win rates, and higher ROI on growth investments.

  • Faster Path to Market

    Accelerated adoption of new products and services by aligning technical launches with commercial demand.

  • Sales & Marketing Alignment

    Reduced friction and create common narrative between BD, sales, and marketing teams, creating a unified growth engine.

  • Sustainable Competitive Advantage

    Differentiation built on engineering credibility and market insight, not just messaging.

  • Stronger Investor & Stakeholder Confidence

    Transparent growth metrics, clear market positioning, and credible strategies that satisfy boards, investors, and partners.

  • Systematic Growth Model

    Repeatable frameworks (diagnostics, SAPs, playbooks) that remain with your team and scale.

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