Specialty Chemicals and Polymers

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Translating Technical Innovation into Market Growth

Helping specialty chemical, materials, and polymer companies capture demand in evolving industrial and energy transition markets.

The Changing Equation

The chemicals and polymers sector sits at the heart of the energy transition — from advanced materials for batteries and hydrogen infrastructure to sustainable coatings, adhesives, and composites. Global players are pushing innovation faster than mid-market firms can reposition. DSM helps these companies bridge the gap between R&D breakthroughs and commercial traction.

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WHO DSM WORKS WITH

  • Specialty chemical producers and formulation companies

  • Advanced polymer and materials innovators

  • Engineering services firms supporting process design, testing, and scale-up

  • Equipment and OEM providers for process, thermal, and containment systems

  • Digital and software firms enabling asset performance, modeling, and ESG tracking

KEY CHALLENGES

  • Technical differentiation not translating to commercial value

  • Fragmented messaging across sales, product, and technical marketing

  • Limited visibility in EPC and OEM specification pathways

  • Slow adoption of sustainable or next-generation formulations

  • Need for partner alignment across value chain (producers–EPCs–OEMs–end users)

HOW DSM HELPS

  • Market Positioning Frameworks: Clarify value propositions for advanced materials and sustainability plays

  • Go-to-Market Strategy: Define target segments, influencers, and messaging that resonate with EPCs, manufacturers, OEMs, and end customers

  • Partner & Channel Programs: Build structured joint go-to-markets with engineering and technology partners

  • Pursuit Support: Position solutions during FEED and specification stages with EPCs and system integrators

  • Fractional Leadership: Provide ongoing C-level guidance to sustain growth and ensure alignment

RESULTS / OUTCOMES

  • Improved visibility along value chain

  • Stronger alignment between product, R&D, and commercial teams

  • Increased adoption of new materials in target applications

  • Consistent, credible messaging that wins at the technical and executive level