Fractional Leadership
Senior Marketing Leadership, On Demand
Ongoing C-level expertise without the overhead of a full-time hire.
What It Is:
DSM provides embedded senior marketing leadership 1–3 days per week. We work alongside executives, BD, product, and marketing staff to align strategy, coach teams, and guide execution.
Why It Matters:
Mid-market firms often lack senior marketing leadership skills, leaving product launches, pursuits, and GTM efforts disconnected. Firefighting and everyday marketing activities can eclipse strategic perspective. Fractional Leadership brings expertise, focus, and accountability—without the cost of a full-time CMO.
How It Works:
Embed 1–3 days/week with leadership team
Provide strategic alignment & governance
Coach internal staff for execution excellence
Mobilize freelance support if needed
Outcomes:
Sustained growth system beyond one-off projects
Stronger BD, sales, and product alignment
Higher marketing ROI at lower cost
Confidence at the executive table
Add Senior Leadership Without Full-Time Overhead
Explore Our Other Services
•
Explore Our Other Services •
Marketing Plans
Engineering discipline applied to marketing and go-to-market strategies and campaign design
Strategic Accelerator Projects
Outcome-driven 2-12 week sprints that prove impact and close execution gaps