Mindy Danforth 10/12/25 Mindy Danforth 10/12/25

B2B Marketing Challenges: Standing Out in the Market

Marketing today is loud. Buyers are flooded with content, emails, social media messages, and more. Differentiation isn’t just hard—it’s the only way to establish added value. Here are some of my thoughts on cutting through the noise and standing out in a crowded marketplace.

Brett Danforth 10/2/25 Brett Danforth 10/2/25

B2B Marketing Challenges: Aligning Marketing and Sales Functions in Long-Cycle, Technical B2B Sales

Marketing’s role is not just to “generate leads,” and sales cannot rely on relationships alone. Together, they must form a long-game revenue partnership that educates, builds trust, and positions the company as the safe choice in high-stakes decisions.

Brett Danforth 10/1/25 Brett Danforth 10/1/25

Grid-Scale Energy Storage Is Scaling Fast — and the Infrastructure Needs to Keep Up

As BESS becomes the backbone of a more flexible, renewable-powered grid, success depends on more than just the batteries

Brett Danforth 10/1/25 Brett Danforth 10/1/25

EPC Firms: Seizing Opportunities in the Energy Transition

The global surge in energy demand—fueled by AI, data centers, electrification, and reindustrialization—is creating unprecedented opportunities for EPC firms in the energy transition