WHO DSM WORKS WITH

• EPC and engineering services companies delivering energy infrastructure

• OEMs providing electrical, mechanical, and digital systems

• Energy storage, hydrogen, renewables, and carbon capture technology firms

• Software providers supporting grid, asset, and analytics solutions

• Testing, certification, and advisory firms in the energy ecosystem

KEY CHALLENGES

• Intense competition for new projects and alliances

• Technical advantage not clearly articulated in proposals and pursuits

• Fragmented go-to-market across product, BD, and partner teams

• Need to align sustainability and performance narratives for investors and customers

• Lack of visibility in an increasingly partner-driven marketplace

HOW DSM HELPS

• Pursuit Strategy & Positioning: Win must-have projects with credible executive storylines and differentiators

• Market-Led Product Strategy: Refine value propositions around energy transition themes (storage, electrification, hydrogen)

• Partner Ecosystem GTM: Build repeatable OEM–EPC–power producer joint plays

• Marketing & Sales Alignment: Integrate pursuit discipline with marketing campaigns and content

• Fractional Leadership: Provide senior guidance for ongoing growth governance

RESULTS / OUTCOMES

• Higher pursuit win rates and faster proposal turnaround

• Clearer alignment of technical strengths to commercial value

• Expanded visibility across the EPC, OEM, and technology partner network

• Measurable lift in qualified pipeline